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Branding
Email Signature Brand Guidelines
November 12, 2025 6 min read
Emily Nakamura
Marketing Director at Siggly
Formal brand guidelines ensure consistency across all employee signatures. Here's a template for creating your own.
Guidelines Template
1. Logo Usage
- Approved logo file and format
- Minimum and maximum size
- Clear space requirements
- Where logo should appear
2. Colors
- Primary brand color (with hex code)
- Secondary color for links
- Text color specifications
3. Typography
- Approved font family (with fallbacks)
- Font sizes for name, title, contact
- Text styling (bold, italic usage)
4. Required Elements
- Name, title, company
- Contact information
- Social links
- Legal disclaimers
5. Prohibited Elements
- Personal quotes
- Unapproved images
- Non-standard fonts