Free Tool
Email Signature ROI Calculator
Your team's email signatures are a hidden marketing channel. Calculate how many impressions, clicks, and revenue they can generate.
Your Numbers
50 people
1500
30 emails
5100
1.5%
0.1%5%
2%
0.5%10%
Your Signature ROI
33,000
Monthly Impressions
495
Monthly Clicks
10
Monthly Conversions
$5,000
Monthly Revenue
Annual Impact
Yearly Impressions396,000
Yearly Revenue$60,000
Equivalent Ad Spend/mo$1,237.5
Based on $2.50 avg. B2B CPC
How we calculate this
- 50 people x 30 emails x 22 business days = 33,000 impressions/mo
- 33,000 impressions x 1.5% CTR = 495 clicks/mo
- 495 clicks x 2% conversion = 10 conversions/mo
- 10 conversions x $500 = $5,000/mo
Industry Benchmarks
30
Avg. emails sent per person per day
Source: Radicati Group
1-3%
Typical signature banner click rate
Higher than display ads (0.1%)
$0
Cost per impression
vs. $2-5 CPM for paid ads