How a Marketing Agency Manages Signatures Across 50 Client Brands
Ember & Oak Creative manages marketing for 50 client brands. Their 120 employees frequently send emails on behalf of clients, requiring brand-appropriate signatures. Siggly's multi-brand workspace eliminated the chaos of managing 50 different signature sets manually.
Key Capabilities Used
Multi-Brand Workspaces
Each client brand has its own workspace with dedicated templates, logos, color schemes, and compliance requirements.
Brand Switching
Account managers can switch between client brand signatures instantly when context-switching between accounts.
Client Brand Kits
Client brand guidelines are stored in Siggly, ensuring every signature matches the client's exact brand standards.
Role-Based Access
Only employees assigned to a client account can access that client's signature templates, maintaining confidentiality.
The Challenge
Ember & Oak Creative is a full-service marketing agency with 120 employees serving 50 client brands across industries including hospitality, retail, healthcare, and technology. Account managers, designers, and strategists frequently send emails to vendors, media contacts, and partners on behalf of their client brands.
The agency had no consistent system for managing client-specific email signatures. Account managers would manually copy-paste different signature blocks when switching between client accounts, often resulting in errors — including one incident where an account manager sent a pitch to a media outlet using the wrong client's signature, creating a client relations crisis.
Creative Director Simone Achebe estimated that employees spent an average of 15 minutes per day managing signature switching, and the design team spent 4 hours per week creating and updating client signature templates. With the agency growing rapidly and onboarding 3-4 new clients per month, the process was unsustainable.
The Solution
Client Workspace Setup
Each of the 50 client brands was configured as a separate workspace in Siggly, with unique templates matching each client's brand guidelines — including logos, fonts, colors, and required legal text.
Employee-Client Mapping
Employees were assigned to client workspaces based on their account assignments. An account manager handling 5 clients can access all 5 brand signatures from a single interface.
Quick-Switch Integration
Siggly's browser extension allows employees to switch their active signature with two clicks, selecting the appropriate client brand before sending an email.
New Client Onboarding Template
A standardized onboarding process was created: when a new client is won, the design team builds the signature template once in Siggly, and all assigned employees gain access immediately.
The Results
Since deploying Siggly, the agency has eliminated signature-related brand mix-ups entirely. The design team's weekly time spent on signature management dropped from 4 hours to approximately 12 minutes — a 95% reduction. New client signature onboarding now takes 30 minutes instead of a full day.
Employee satisfaction surveys showed a measurable improvement in workflow efficiency, with 89% of account managers rating the brand-switching feature as "significantly easier" than the previous manual process. The average time spent on daily signature management dropped from 15 minutes to under 1 minute per employee.
The agency has also started offering "signature management" as an add-on service to clients, using Siggly to manage end-client employee signatures. This new service line has generated an additional $4,200 per month in recurring revenue across 8 clients who opted in.
"Managing 50 brand signatures was a nightmare before Siggly. We had brand mix-ups, wasted design hours, and frustrated account managers. Now it takes two clicks to switch brands, and we've even turned it into a revenue stream for the agency."
Simone Achebe
Creative Director, Ember & Oak Creative