How a Real Estate Brokerage Increased Listing Inquiries 40% with Signature Banners
Summit Realty Group equipped 75 agents with Siggly-powered signature banners showcasing featured listings. The result: a 40% increase in listing inquiry calls, 12 additional closings per quarter, and over $2.8M in attributable transaction volume.
Key Capabilities Used
Rotating Banner Campaigns
Featured listing banners rotate weekly across all agent signatures, keeping content fresh and promoting inventory evenly.
Click Analytics
Every banner click is tracked, showing which listings generate the most interest and which agents drive the most engagement.
Geo-Targeted Banners
Agents in different markets see banners relevant to their local listings, ensuring relevance for each office.
Mobile-Optimized
Banners render perfectly on mobile devices, where 68% of real estate email is read.
The Challenge
Summit Realty Group is a residential brokerage with 75 agents across three offices in the Denver metro area. The brokerage sends an estimated 4,500 emails per day across all agents — to clients, prospects, lenders, title companies, and other agents. Despite this massive email volume, none of it was being leveraged as a marketing channel.
Broker/Owner Carlos Medina had tried asking agents to include featured listing links in their signatures manually, but adoption was below 20%. Most agents didn't know how to update their signatures, and those who did rarely remembered to swap in new listings. Meanwhile, the brokerage was spending $8,000 per month on digital advertising to promote listings.
Medina wanted a solution that would turn every outgoing agent email into a listing promotion opportunity — without requiring any effort from agents and with measurable ROI to justify reducing the digital ad budget.
The Solution
Agent Onboarding
All 75 agents were onboarded to Siggly in a single afternoon. Agent profiles were imported from the brokerage's CRM, including headshots, license numbers, and office assignments.
Listing Banner System
The marketing coordinator was given access to Siggly's banner management dashboard. Each week, she uploads 3-4 featured listing banners with links to the listing detail pages on the brokerage's website.
Automated Rotation
Banners rotate automatically across agent signatures, ensuring even exposure for all featured properties. Geo-targeting rules ensure Denver agents see Denver listings and suburban agents see suburban listings.
Performance Tracking
Click analytics track which listings generate the most interest, informing the marketing team's decisions about which properties to feature next.
The Results
40% More Listing Inquiries
Featured listings promoted via signature banners received 40% more inquiry calls compared to the same period in the prior year.
12 Additional Closings Per Quarter
The brokerage attributed 12 additional closings per quarter directly to leads generated from signature banner clicks.
$2.8M in Transaction Volume
Over the first year, signature-attributed leads resulted in $2.8M in closed transaction volume.
35% Ad Spend Reduction
The brokerage reduced its digital advertising budget by 35% ($2,800/month) by reallocating to signature-based promotion.
"Every email our agents send is now a listing ad — and it doesn't cost us a dime per impression. We've cut our digital ad spend by 35% and are getting better results. The ROI is honestly hard to believe."
Carlos Medina
Broker/Owner, Summit Realty Group