How a Fully Remote Tech Company Maintains Brand Consistency Across 5 Countries
Nomad Systems has 220 employees working remotely across the US, UK, Germany, India, and Australia. Without a physical office to reinforce brand culture, email signatures became a critical brand touchpoint. Siggly ensures every employee — regardless of location — presents a unified, professional identity.
Key Capabilities Used
Multi-Language Support
Signatures automatically display in the recipient's expected language, with localized job titles and company descriptions.
Timezone-Aware Details
Each employee's signature shows their local timezone and working hours, helping recipients schedule across time zones.
Regional Compliance
GDPR disclaimers are added for EU-based employees, while other regions receive the appropriate local compliance language.
Device-Agnostic Deployment
Server-side deployment ensures signatures appear on all devices — critical for remote workers who switch between laptops, phones, and tablets.
The Challenge
Nomad Systems is a fully remote B2B software company with 220 employees distributed across the United States (90), United Kingdom (45), Germany (35), India (30), and Australia (20). As a remote-first company with no physical offices, email is the primary medium for client communication, making email signatures one of the most visible brand touchpoints.
Head of People Operations Priyanka Deshmukh discovered that brand consistency had eroded significantly as the company scaled. A brand audit of 100 random employee emails revealed 23 different signature variations. Some employees had created their own HTML signatures, others used plain text, and a few had no signature at all. The German team had informally started adding their own GDPR disclaimers in inconsistent formats.
The challenge was compounded by the company's tech stack diversity: most employees used Gmail, but some in the UK and Australia used Apple Mail, and the engineering team preferred Thunderbird. Any solution needed to work across all clients and devices without requiring employees to install software or follow complex instructions — a non-starter for a distributed team.
The Solution
Google Workspace Integration
Siggly connected to the company's Google Workspace directory, importing all 220 employee profiles including name, title, department, country, timezone, and preferred pronouns.
Region-Specific Templates
Five regional templates were created, sharing the same core layout but with localized elements: timezone display, country-specific phone format, and GDPR disclaimers for EU employees.
Server-Side Deployment
Google Workspace routing rules ensured signatures were applied server-side, appearing consistently on Gmail web, mobile, and all third-party email clients (Apple Mail, Thunderbird, etc.).
Self-Service Localization
Employees were given a self-service portal to set their working hours, timezone, and preferred pronouns. All other branding elements remained locked.
The Results
Nomad Systems went from 23 signature variations to 5 consistent regional templates, achieving 99.5% brand compliance. The one outlier was an employee with a legacy email forwarding configuration that was resolved within 48 hours.
Client feedback was overwhelmingly positive. Three enterprise clients specifically commented on the professional, consistent signatures during quarterly business reviews. The timezone and working hours feature was particularly well received — clients reported that it reduced scheduling confusion and made it easier to find the right time to reach team members across the globe.
The GDPR compliance improvement was significant: all 80 EU-based employees now have the approved GDPR notice in their signatures, up from an inconsistent 45% before deployment. The legal team estimated this reduced the company's regulatory exposure substantially.
"When you're fully remote, your email signature IS your office lobby. Before Siggly, we had 23 different versions of our lobby. Now we have one beautiful, consistent brand presence across 5 countries and every email client imaginable."
Priyanka Deshmukh
Head of People Operations, Nomad Systems