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Glossary

Email Banner Campaign

An email banner campaign uses promotional images embedded in employee email signatures to market products, events, content, or initiatives. Each email sent by an employee becomes a marketing impression, leveraging the high volume of daily business email to reach prospects and clients organically.

Key Aspects

High Reach

The average employee sends 40+ emails per day. A banner campaign turns each one into a marketing touchpoint.

Measurable Results

Track impressions, clicks, and conversions from banner links to measure campaign effectiveness.

Campaign Scheduling

Set start and end dates for banners to align with marketing calendars and promotional periods.

Easy Rotation

Swap banners without changing the underlying signature template, keeping content fresh.

How Email Banner Campaigns Work

1

Design the Banner

Create a visually compelling banner image (typically 600x100 pixels) with a clear call-to-action.

2

Set the Target Link

Define the destination URL with UTM parameters for campaign tracking in your analytics platform.

3

Assign to Users

Deploy the banner to all employees or specific departments through your signature management platform.

4

Monitor Performance

Track clicks and engagement through your analytics dashboard. Iterate on messaging and design based on results.

Frequently Asked Questions

How effective are email banner campaigns?
Email signature banners typically achieve 1-5% click-through rates, which compares favorably to display advertising (0.1-0.3%). Because recipients already have a relationship with the sender, engagement tends to be higher.
What size should a signature banner be?
The recommended size is 600 pixels wide by 80-150 pixels tall. Keep the file size under 100 KB for fast loading. Use PNG or JPEG format for best compatibility.
Can I run multiple banner campaigns simultaneously?
Yes. You can assign different banners to different departments or rotate multiple banners for the same users. Siggly supports A/B testing of banners to optimize performance.
Do banner campaigns affect email deliverability?
Properly optimized banners (small file size, hosted externally) have minimal impact on deliverability. Avoid using very large images or too many images in a single signature.

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