AnalyticsGuide
Link Performance Analytics
Last updated February 9, 2026
Analyze which links in your signatures perform best.
Understanding Link Performance
Link performance shows you:
- Which links get clicked most
- Click-through rates by link type
- Trends over time
- User engagement patterns
Accessing Link Performance
- Go to Analytics → Links
- View the link performance table
- Sort by clicks, CTR, or date
Link Types Tracked
Social Links
- LinkedIn profile clicks
- Twitter/X clicks
- Other social platforms
Website Links
- Company website
- Landing pages
- Blog posts
Action Links
- Calendly booking links
- Contact forms
- Phone number clicks
Campaign Links
- Banner click-throughs
- Promotional links
Performance Metrics
Click Count
Total number of times a link was clicked.
Click-Through Rate (CTR)
Percentage of signature views that resulted in a click.
Formula: (Clicks ÷ Impressions) × 100
Unique Clicks
Number of individual people who clicked (not repeat clicks).
Analyzing Results
High-Performing Links
- Keep these prominent in signatures
- Consider adding similar links
- Use as templates for other content
Low-Performing Links
- Consider removing or repositioning
- Test different anchor text
- Evaluate if the link is still relevant
Optimization Tips
Improve Click Rates
- Use clear, action-oriented text
- Place important links higher
- Use buttons for key CTAs
- Keep link count reasonable (3-5 max)
A/B Testing
- Create two template variants
- Assign to different user groups
- Compare link performance
- Implement winning version
Comparing Periods
- Select a date range
- Click Compare
- Select comparison period
- View side-by-side metrics
Exporting Link Data
- Go to Analytics → Links
- Apply desired filters
- Click Export
- Download CSV or PDF