Track Campaign Banner Clicks

Monitor the performance of your email signature campaign banners.

Accessing Click Analytics

1. Go to Campaigns in the sidebar
2. Click on a campaign to view details
3. Select the Analytics tab

Available Metrics

Overview Stats

• Total Clicks - All clicks on the banner
• Unique Clicks - One per recipient
• Click-Through Rate (CTR) - Clicks ÷ Impressions
• Top Performers - Users generating most clicks

Time-Based Data

• Daily click trends
• Weekly comparisons
• Campaign lifetime performance

Breakdown Views

• By User - Which team members drive clicks
• By Department - Department performance comparison
• By Date - Daily/weekly trends

Understanding the Data

Click-Through Rate (CTR)

• Good: 2-5%
• Great: 5-10%
• Excellent: 10%+

Low CTR? Consider:

• More compelling banner design
• Clearer call-to-action
• Better targeting (right audience)
• Improved offer/value proposition

Unique vs Total Clicks

• Unique clicks = Number of people who clicked
• Total clicks = All clicks (including repeat clicks)

High repeat clicks may indicate strong interest or confusion.

UTM Tracking

Add UTM parameters for Google Analytics integration:

1. When creating a campaign, expand Tracking
2. Add parameters:
   • utm_source=email_signature
   • utm_medium=email
   • utm_campaign=your_campaign_name
3. View results in Google Analytics → Acquisition → Campaigns

Exporting Data

1. Go to campaign analytics
2. Click Export
3. Choose format (CSV or PDF)
4. Download the report

Setting Up Alerts

Get notified about campaign performance:

1. Go to Settings → Notifications
2. Enable Campaign Alerts
3. Set thresholds (e.g., notify when CTR drops below 2%)

Best Practices

• Review analytics weekly during active campaigns
• Compare performance across campaigns
• Share results with marketing team
• Use data to improve future campaigns
• Archive campaigns with their analytics for reference