Marketing Department Email Signatures

Marketing teams should lead by example with on-brand, creative signatures that support ongoing campaigns and company messaging.

Key Responsibilities

• Define signature brand guidelines
• Create campaign banners
• Maintain template library
• Measure signature performance

Marketing Signature Elements

• On-brand design and colors
• Social media links (all platforms)
• Latest campaign promotion
• Content/blog links

Campaign Rotation

Marketing should rotate signature banners to support current initiatives:

• Product launches
• Events and webinars
• Content promotions
• Brand campaigns

Example Signature