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Podcasts
Promoting Your Podcast Through Email Signatures
November 8, 2025 5 min read
Emily Nakamura
Marketing Director at Siggly
If your company has a podcast, email signatures are a free promotion channel reaching everyone you email.
What to Include
- Podcast name and logo/icon
- Subscribe link (or podcast landing page)
- Latest episode highlight (optional)
- Platform icons (Spotify, Apple, etc.)
Banner Examples
- "🎙️ Listen to [Podcast Name] — Subscribe"
- "New episode: [Title] — Listen now"
- "Join 10,000 listeners — [Podcast Name]"
Best Practices
- Link to podcast landing page with all platforms
- Update for notable episodes
- Include on relevant team members (not everyone)
- Track clicks to measure interest
Platform Link Options
- Apple Podcasts
- Spotify
- Google Podcasts
- YouTube (if video)
- Your website's podcast page