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Rebranding
Updating Email Signatures During Rebranding
December 13, 2025 6 min read
Emily Nakamura
Marketing Director at Siggly
A rebrand means updating everything — including email signatures. Here's how to execute a smooth signature rollout.
Planning the Rollout
- Set a launch date aligned with broader rebrand
- Prepare new templates with updated assets
- Test on multiple email clients
- Create communication for employees
- Plan for simultaneous deployment
What Typically Changes
- Company logo
- Brand colors
- Company name (if changing)
- Tagline or positioning
- Website URL (if changing)
- Social media handles
Execution Steps
- Finalize new signature design with marketing
- Upload new logo and assets
- Create new templates
- Test thoroughly before launch date
- Deploy to all employees on launch day
- Communicate the change internally
- Verify deployment and address issues
Common Challenges
- Coordinating timing with broader launch
- Ensuring all employees update simultaneously
- Legacy systems with old signatures
- Mobile devices with separate signatures
Tip: Centralized signature management makes rebrand rollouts significantly easier — update once, deploy everywhere.