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Sustainability
Sustainability Messaging in Email Signatures
November 4, 2025 5 min read
Kade Crawford
Founder & CEO at Siggly
Companies increasingly communicate sustainability commitments through email signatures. Here's how to do it authentically.
What to Include
- Environmental certifications (B Corp, Carbon Neutral)
- "Please consider the environment" messages
- Sustainability report links
- Green initiative announcements
Example Messaging
- "🌱 We're carbon neutral — Learn about our commitment"
- "Certified B Corporation"
- "Please consider the environment before printing this email"
- "View our sustainability report"
Authenticity Matters
- Only include verified certifications
- Link to real sustainability efforts
- Avoid greenwashing
- Back up claims with actions
Design Tips
- Small certification badge/icon
- Subtle placement (footer)
- Don't overwhelm the signature
- Link to more information